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Rachel Noorda

Director of Publishing, Portland State University

Publications

  • (forthcoming) with Claire Squires. “Using book history in graduate book publishing programs” in Teaching the History of the Book, Matteo Pangallo and Emily Todd, eds. Massachusetts: University of Massachusetts Press.
  • (forthcoming) with Millicent Weber and Melanie Ramdarshan Bold. International Bestsellers and the Online Reconfiguring of National Identity.
  • With Rachel Done and Rylee Warner. “Publishing Distribution Practices: New Insights About Eco-Friendly Publishing, Sustainable Printing and Returns, and Cost-Effective Delivery in the U.S.” in Publishing Research Quarterly.

  • With Kathi Inman Berens. “Immersive Media & Books 2020: New Insights About Book Pirates, Libraries and Discovery, Millennials, and Cross-Media Engagement—Before and During COVID” in Publishing Research Quarterly, (published online 4 May 2021).

  • Entrepreneurship in US Book Publishing in the Twenty-First Century, Cambridge University Press, September 2021.
  • “Entrepreneurship and Marketing in the Publishing Industry” in Handbook on Marketing and Entrepreneurship, Ian Fillis and Nicholas Telford, eds. Cheltenham: Edward Elgar, July 2020.
  • “Borrowing Place Brands: Product Branding from SMEs in the Publishing Industry” in Journal of Research in Marketing and Entrepreneurship, Volume 21, number 2 (2019) pp. 57-75.
  • With Stevie Marsden (University of Leicester). “Twenty-first Century Book Studies: The State of the Discipline” in Book History Volume 22, number 1 (2019), pp. 370-397.
  • “The Discourse and Value of Being an Independent Publisher” in Memories du Livre/Studies in Book Culture Volume 10, number 2 (2019).
  • “The Element of Surprise: A Study of Children’s Book Subscription Boxes in the US” in Publishing Research Quarterly, Volume 34, issue 2 (2019): 223-235.
  • “From Waverley to Outlander: Reinforcing Scottish Diasporic Identity through Book Consumption” in National Identities (2017): 1-17.
  • “The Power of the Small Press: Entrepreneurial Marketing and Disruption of the Industry” in TXT (2016): 87-93.
  • “Marketing Scottish Books Internationally”, Research Report for Publishing Scotland (2016).
  • “International Success: Selling Niche Titles Beyond the Prime Home Market” in Publishing Research Quarterly Volume 28, Issue 4, December 2012.
  • Book Reviews
  • “Minor Characters Have Their Day” in SHARP News (2017).
  • “With a Book in Their Hands: Chicano/a Readers and Readerships Across the Centuries” in Papers of the Bibliographical Society of America Volume 111, no. 1 (2017): 117-120.
  • “The History of Oxford University Press, Volume 1: Beginnings to 1780, written by Ian Gadd” in Quaerendo Volume 46, no. 1 (2016): 95-97.
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